Interest Areas in Sugar

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Interest Areas in Sugar

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Interest areas are an important part of the data we store about our contacts in Sugar. Harneys has more than 20 interest areas. These interest areas are the same thing as our mailing lists: when we send a mailshot to our Funds list, we are sending it to all contacts who have Investment Funds checked as an interest area.

 

Jurisdictions of interest

Practice areas

Regions

British Virgin Islands

Banking & Finance

Africa

Cayman Islands

Corporate & Commercial

Latin America

Cyprus

Investment Funds

India

Anguilla

Litigation

Russia, CEE & CIS

Mauritius

Insolvency & Restructuring

Middle East

Bermuda

Trusts



Tax & Regulatory (including sanctions)



Islamic Finance



Intellectual Property



Shipping & Aircraft



Insurance



BVI Domestic (property etc)



Harneys Fiduciary



Investigations, Corporate Crime & Fraud


 

Interest area fields become populated in a number of ways:

 

When a contact is created. If, when creating a contact, no interest areas are selected, the contact will not appear on any interest area lists.

 

When new clients are created. When marketing staff create new contacts from the new client form, we assign interest areas that align with the primary practice area of the timekeeper.

 

Based on the contact's behaviour. If a contact watches, for example, one of our webinars in trusts, we assume he is interested in trusts and update his interest areas accordingly. We follow a similar logic for in-person events.

 

Based on the contact's own request through a preference centre.